How True Value Solar Remains On Top Of the Solar Market

The acquisition of True Value Solar, the largest retailer of solar Photovoltaics (PV) in Australia, by German construction and engineering company M+W Group, has been seen as a strategy to stay ahead of the rapidly expanding solar industry market in Australia.

Christian Bindel has been appointed as lead solar engineer of the M+W Group and will be in charge of leading the company’s commercial division for PV solar panels. According to Bindel, the solar market is experiencing “a groundswell towards commercial solar PV,” creating a perfect opportunity to provide consumers with renewable energy sources that have both quality and affordability.

Solar Production and Consumer Markets

Market forces such as the rising costs of electricity and solar energy’s competitive cost have become real concerns that need to be addressed. The M+W Group’s investment in Australia, as explained by its CEO, Jürgen Wild, is concentrated on solar production and its development for the commercial and resident markets because its profile matches “excellently” with Australian consumer consumption.

True Value Solar’s business formula of bulk purchasing only top quality products directly from their manufacturers proved to be successful in giving their customers value-for-money savings in the form of a quick return on investment (ROI). Their Solar Panel Quotes are the lowest among its competitors.

A Growing Market Demand Needs Global Expertise

Meanwhile, the M+W Group, an established leader in the PV design and construction market for more than a decade, is taking the advantage of having True Value Solar’s loyal patrons obtain the benefits of their global experience in value engineering (which can significantly reduce operating costs and overall capital investment), design expertise, and a wide spectrum of solutions for solar energy concerns with silicon-based PV panels and thin-film technologies which are all state-of-the-art.

According to former True Value Solar CEO Suren Chandrajit, the entry of the M+W Group into True Value Solar has allowed a bigger investment in the audit of both the solar panels at their production point and suppliers’ production lines, crucial factors in participation in an increasingly growing demand for rooftop solar panels.

A Promising Reduction in Grid-Generated Electricity

As a result of the growing appreciation for rooftop PV solar panels by Australian consumers, the demand for grid-generated electricity has been reduced, according to a report from the Australian Energy Market Operator (AEMO). Matt Zema, Managing Director for AEMO, explained that, based on estimates, installed PV capacity is at its peak of generating energy at 38% during summer. This electricity demand reduction has led to a delay of five years for the need to invest in energy generation in Australia’s southern region. AMEO reported that one in every five residential homes located in South Australia already has rooftop PV solar panels installed.

This development is welcomed wholeheartedly by True Value Solar, as it continues to be at top spot as in the PV solar market.  Supportive of the Australian Government’s efforts to implement sustainability of renewable sources of energy, the affordable True Value Solar Quotes that True Value Solar maintains to give its customers will hopefully fulfill the forecast, in part, to supply a million homes with quality and cost-efficient PV solar panels within 2013 and beyond.

The Author

I took an interest in the Australian energy sector close to ten years ago and since then have monitored the trends, technologies and direction of the Australian Energy Market. I was drawn to the Australian solar market in 2008 and since then have worked heavily in the field. I am partnered with national and international solar energy companies, from manufacturers of solar panel and inverter technology, online software developers that introduce tools to quote, monitor and manage solar power systems and media organisations who like myself, closely monitor the solar and renewable energy sector.

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